For years, Microsoft’s (MSFT) Xbox video game console division was a bit like a sullen teenager in dealings with its parent company: It kept its distance and pretended they weren’t related. The debut of the Xbox One on Nov. 22 marks a new phase in the relationship. The console incorporates software and systems developed throughout the rest of Microsoft and is the first big test of what the company calls its One Microsoft strategy. Pushed by outgoing Chief Executive Officer Steve Ballmer, the idea is to encourage Microsoft’s product groups to work together and tear down once-rigid walls between divisions.
To read the full article, please visit: http://www.businessweek.com/articles/2013-11-21/xbox-is-a-test-for-the-one-microsoft-strategy
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